Paul Jones joins Immerse

Immerse hires Paul Jones from AstraZeneca to VP and Technology Strategist for Life Sciences role

  • Paul joins from AstraZeneca where he was the Head of Emerging Technologies and Global Innovation Labs 
  • Immerse are leading the life sciences XR enterprise training market, with a client base that includes two top 10 global pharmaceutical companies 
  • The company’s technology is currently being applied across clinical trials, manufacturing technical training, aseptic manufacturing processes, patient centric selling and patient and clinician education. 


London, United Kingdom – 25 January 2024: Immerse, the UK-founded extended reality (XR) training software provider to enterprises, is pleased to announce the appointment of Paul Jones as VP and Technology Strategist for Life Sciences. In this role, Paul will be responsible for leading the company’s strategic focus on commercial partnerships across the healthcare and life sciences sectors. 

Paul joins Immerse from AstraZeneca, the global research-based biopharmaceutical company, where in his most immediate role as the Head of Emerging Technologies and Global Innovation Labs, he was responsible for founding and establishing the company’s enterprise XR capability. Paul was accountable for defining, designing, and architecting an agnostic ecosystem of scalable platforms to deliver end-to-end use cases from discovery, through make, and into commercial. 

He has overseen the delivery of a vast array of use cases, encapsulating highly complex operations-based processes, with enterprise human skills and experiential patient empathy experiences.   

Successfully reducing training times by up to 50%, measurably increasing retention of information in critical commercial roles, and bringing scientists together to mitigate geographical barriers and achieve sustainability goals.

Paul is an advisor to the XR Safety Initiative, a global organisation dedicated to providing intelligence and advisory services that are vital for the protection and well-being of emerging technology ecosystems, and a member of the IEEE Spatial Web Working Group, which defines the future of spatial computing. He is a Chartered Fellow of the CMI and holds an MBA in Senior Leadership from Anglia Ruskin University, Cambridge.

Tom Symonds, Founder and CEO, of Immerse commented: “We are delighted to have Paul join at such an exciting time in the company’s journey, as we seek to reinforce and elevate our position as the leading XR training technology and solutions provider for enterprise. Having worked with Paul in his previous role, I know he is one of the leading figures in the accelerating XR enterprise domain. His direct experience in the strategic development of scalable XR platform ecosystems and leading the effective optimisation of access to training content and solutions will be invaluable to Immerse. He is a true innovator in enterprise human skills and experiential learning. We look forward to leveraging Paul’s deep sector experience and commercial expertise to identify and source further enterprise commercial opportunities across the sectors.”

Commenting on his appointment, Paul Jones added: “I’m very excited to be joining Immerse, which is a highly ambitious scale up leading the charge in redefining how companies approach training through the creation and delivery of innovative enterprise XR training solutions that help maximise human performance, create a safer and more productive workforce, and increase operational efficiencies. Since its founding in 2014, Tom and Justin (the co-founders) have built Immerse into the go-to platform for forward-thinking organisations, and I look forward to working with them closely as we seek to take advantage of the commercial partnership opportunities across the healthcare and life sciences sectors.”

About Immerse  

Immerse is a UK founded, open and scalable immersive ecosystem for enterprise XR training technology and solutions, offering bespoke VR content for clients via the Immerse Platform. Since its founding in 2014, Immerse has been redefining how companies approach training, helping a range of clients in highly technical industries such as energy & utilities, healthcare, life sciences, manufacturing, and natural resources to maximise human performance, create a safer and more productive workforce, and increase operational efficiencies through immersive training programmes. 

The Immerse platform was developed from the ground up as an enterprise solution that enables companies to create, distribute, easily implement, and measure performance for custom and off-the-shelf XR training content including VR, AR, and 3D. The Immerse Marketplace is the industry’s first one-stop shop for third-party content. The marketplace allows companies easier and much more cost-effective access to a wide range of world-class content in one place, accelerating implementation and improving user experience. In addition, the storefront is providing new and recurring revenue for content developers and a tool to broaden their customer base on a global scale. 

Immerse has supported some of the world’s leading companies including Nestlé, Mars, Anglo American, DHL, BP, and Shell to build out their Extended Reality platforms that can deliver immersive learning solutions at scale. 

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Media Contacts:

Immerse | Marina Pujol  |  

Dentons Global Advisors | Methuselah Tanyanyiwa / Alishae Abeed |