In this customer story
Standardizing product knowledge transfer
Boosting employee engagement with an interactive experience
Increasing information retention rate
For most businesses, communicating product knowledge is largely a matter of producing web pages, brochures, and presentations. But when, like Thales, you’re operating in several high-tech industries on a global basis, the challenge of imparting timely, accurate (often complex) knowledge grows exponentially.
Here’s the problem. You can publish as much information as your budget allows but will people find the time to study it? And, if they do, how well will they remember it in a few weeks’ time? We all struggle with information overload from time to time.
Interested in exploring alternative ways in which employees gain and assimilate product knowledge, Thales set about creating a compelling virtual reality user experience using the Immerse Platform and Software Development Kit (SDK).
The interactive training improved employee product information retention and communication of key sales points
To demonstrate its ideas and gauge the users reactions, Thales developed a proof-of-concept Virtual Reality Engagement Pod. The pod lets up to three employees use VR headsets with hand controllers to learn about three core products, services and innovations. The headsets give people the ability to interact with 3D representations of Thales’s avionics technology, through a compelling and immersive experience.
Because Thales wanted to engage as many people as possible, its team created an experience that encourages people to pick up a headset at any time, either on their own or with colleagues, and be immediately transported to a virtual world of Thales tech. Each session is interactive and entirely unique, as visitors navigate through the 3D journey in the way which most interests them. Along the way, games, quizzes and puzzles are used to reinforce key learning points and to make the experience even more fun
The system works well but this is just the start. The potential exists to scale the system in the future, delivering powerful customer experiences regardless of geographical location.
Results
- Increased training effectiveness: memorable learning experiences through cutting-edge immersive technology that boosted employee engagement
- Enhanced training knowledge retention rates: ‘Knowledge that sticks’ approach, improving understanding and communication of key sales points
- Personalized learning: flexibility for employees to learn at their preferred pace, in the way that suits them best
- Scalability: interconnected pods for increased and diverse user experiences
