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VR training for the retail sector

Efficiency at scale with immersive technology

Explore VR training for the retail industry, helping you to optimise supply chains and transform employee learning & development.

Transformative training that drives results

7 out of 10 consumers say they spend more money with companies that deliver great service, which makes the customer experience a competitive differentiator in today’s retail environment.

A customer-centric focus to business operations means giving employees the skills to deliver stellar customer service day-to-day, and the empathy to handle difficult interactions when they arise. However, for global brands with large, dispersed teams, this hands-on situational training must be delivered in a way that’s consistent and scalable.

VR training brings new efficiencies to learning and development in the retail sector, providing interactive and engaging scenarios that bring retail challenges to life.

Increase brand loyalty by enhancing performance with VR

Protect your customer experience. Ensure employees deliver a consistent, high quality service with the power of immersive VR training.

Create an immersive employee learning experience with VR

Whether on the shop floor, in a call centre, or supporting fulfilment, the performance of your employees is directly connected to customer satisfaction. VR helps drive uniform standards and reduce time to proficiency, creating a consistent brand experience.

Assessment and recruitment

Every candidate must be carefully assessed during the recruitment process. It’s imperative to know how they’ll deal with customers, even if they’re a temporary or seasonal hire, as they represent your brand.

VR is the most cost-effective way of assessing employees at scale. Potential hires can be challenged to complete in-role tasks in a virtual environment. This adds an extra layer of insight for assessing soft skills and other traits that can otherwise be hard to measure.

Consistent safety management

In a retail environment, hazards don’t just affect employees. They can impact customers, too. Employees must be extra vigilant to protect everyone in store. But shutting down operations to practice dealing with safety issues isn’t possible.

VR helps bring the risk of workplace hazards to life. It reinforces the right action to take when employees encounter a safety issue in the real world. After VR training, the risk of making a mistake reduces by 200% compared to conventional learning methods.

More efficient onboarding

In the fast-moving retail sector, new employees must be productive as soon as possible. This means reducing training times and improving knowledge retention, but without disrupting workflows or impacting the customer experience.

VR onboarding lets employees build key skills before they hit the shop floor. By helping employees learn by doing, VR training is proven to cut training time in half compared to alternative methods. Virtual reality training modules can also be conducted individually at any time, and repeated as needed.

Introduce store virtualisation

Knowing how to stock the store for the best customer experience isn’t easy. It takes trial and error to get right.

With immersive VR, you can build a virtual twin of your store environment, creating an interactive scenario where employees can try new ideas and explore how their decisions impact the customer experience before they’re made in the real world.

Enhance empathy training

From handling difficult customers to de-escalating workplace issues, VR creates a safe environment for practicing and fine-tuning the interpersonal skills needed to navigate these challenges in an empathetic way.

Immersive VR soft skill scenarios are a low-pressure way to practice difficult conversations, which is important for delivering a consistently positive customer service. Using VR training to enhance customer service delivery can result in a 50% decrease in the number of dissatisfied customers.

Equally, managers and team leaders can use VR to practice how to recognise and correctly respond to employee issues with confidence.

The Immerse difference

Not every VR platform is created equal. Immerse boosts operational efficiency for retail businesses.

Content freedom

The Immerse Platform is built on a flexible SDK. This gives you freedom over the VR content you use, including full support for multi-user training scenarios to enhance real-time feedback and collaboration.

Enhanced engagement

A fully immersive experience that helps employees learn by doing in a safe, virtual environment. Reinforce the right behavior and knowledge retention for difficult to replicate scenarios.

Measurable insight

As every user action is recorded, our platform gives you the data-driven insight you need to drive measurable outcomes. Satisfy compliance needs by objectively tracking employee assessments. And use VR training data to enhance business processes and worker performance.

Scalable distribution

The Immerse Platform is cloud based and hardware agnostic. Available 24/7 from anywhere, it supports a range of VR devices as well as browser-based WebGL and mobile applications. You can create content once and roll it out countless times.

Seamless integration

VR training works best when it integrates with your existing systems. The Immerse Platform easily connects to your LMS and other business systems to deliver and manage training content, and track progression.

Comprehensive security

VR should be secure as standard. The Immerse Platform has been through rigorous independent penetration testing and offers enterprise-grade security with controlled user access and secure firewall protection.

The future of training

VR training is rapidly evolving. See how immersive technology can reduce costs, bringing new efficiencies and enhance employee performance for a variety of use cases.

Discover how VR can transform your workforce

Immersive learning can transform operations for retail companies, enhancing not only day-to-day activity but better preparing employees to manage difficult customer situations in the right way. Ready to find out more?

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