Explore how VR can help transform the pharmaceutical industry, from improving research and training to streamlining manufacturing & operations.
Immersive training at the heart of the industry’s transformation
From R&D to manufacturing, clinical trials, and sales and marketing, the Immerse platform enables sophisticated and measurable VR training that boosts agility and reduces costs.
Transforming learning and development through VR
Emerging technologies are essential for the acceleration of product development without impacting quality. VR training brings a new era of speed to the pharma industry, introducing operational and cost efficiencies while supporting compliance practices.
Strengthen research and development
Following the coronavirus pandemic, vaccine production cycles are under the microscope in a bid to cut them down. Not only will this require more efficient instrumentation training for connected lab equipment, but it will also depend on increased collaboration among dispersed research teams working on the same project.
VR training streamlines upskilling and integration when it comes to drug research. Equipment, process, and approval training can be delivered remotely to teams around the world via immersive scenarios that are repeatable and accessible at any time.
Boost clinical trial participation
Clinical trials account for nearly 40% of the pharma research budget. But the majority do not finish on time, incurring more costs, and 11% fail to enrol a single patient. Recruitment and participant retention is the weak link.
VR brings the trial process to life. It creates an immersive experience that makes it easy for participants to understand what’s involved, boosting retention rates and optimising the biggest inefficiency in the clinical trial process – recruitment.
Streamline the manufacturing process with VR
From life-saving drugs to supplements that improve a patient’s day-to-day, the manufacture of pharmaceutical products is critically important to the modern world and must adhere to the highest standards. But training employees before production starts – and for supply distribution – is expensive and time-consuming.
VR can break down complex machine processes or standard operating procedures and recreate them in an interactive multi-user training environment. VR is proven to help employees gain new skills 55% faster, making it easier to quickly upskill your workforce as manufacturing techniques change.
Risk and safety management
Pharmacists are constantly exposed to biological hazards. From risk evaluation to laboratory safety, chemical handling, and beyond, ensuring health and safety standards is essential for protecting employees and maintaining operational efficiency.
Experiential VR training helps employees practice work-safe behaviours in a risk-free environment that’s repeatable on demand. Due to the immersive nature of virtual reality, employees will be 200% less likely to make a mistake after VR training than conventional learning.
Enhance the performance of sales and marketing
Pharma’s investment in sales reps to educate physicians and medical professionals represents 68% of marketing spend. However, a new product launch or change in regulation can require hours of in-person training before sales reps are operational again.
VR makes time-intensive sales training modular and accessible from anywhere. Sales reps spend less time in the classroom and more time in the field. This makes VR a consistent, cost-effective way to ensure your employees are always up to speed, as well as making their ongoing development measurable.
Discover how VR can transform your workforce
Learn how the VR training helps employees reskill and upskill to meet new industry imperatives.
Get in touch to explore what the Immerse Platform can achieve for your business.