Virtual Reality as a Sales Tool

24 May, 2017

As a company, every effort is made to ensure your products are the best they can be. You’ve identified exactly what your target audience wants, you’ve researched competitive offerings in the market, and you’ve designed your product to meticulously meet or even exceed expectations of customers and shareholders. Finally, you have a product you are happy with and you roll it out to your sales team. Their job now is to convince the rest of the world that your product is just as good as you say it is!

Brochures, presentations and images only go part of the way to demonstrating the value of a product.  Descriptions of features can often sound complicated in theory, and lengthy lists of possible benefits and applications can easily become stale and uninteresting.

For smaller less expensive items the sales process is simple – you can take prototypes or examples to prospective customers, invite them to try for themselves, get a feel of the benefits you can bring to them.

But what about when products are large, expensive to prototype, highly customisable or generally difficult to demonstrate? Bringing the customer to the product involves time and expenditure, plus may mean bringing untrained individuals into potentially dangerous circumstances.

By creating realistic virtual reality scenarios, you can demonstrate your product and its features to customers anywhere in the world. They can interact with models of your product in life-like and immersive situations, giving them a first-hand view of the value of your offering.

Multiple people from across the globe can be walked through specific examples and use the product as if it was right in front of them, without any safety concerns, or the expense and wear and tear on real life models.

Not only does virtual reality offer practical advantages over traditional sales methods, it also helps you stand out from the competition and entice potential customers to do their business with you with enjoyable and memorable experiences.

The use of virtual reality in both consumer and enterprise settings is only going to increase as people realise its potential. If you are interested in getting ahead of the curve, talk to Immerse today.